Naivas, Leading Supermarket in the Country, Breaks Record Opens 100th Store in Kenya
Naivas is the first supermarket to open more than 100 branch networks across Kenya. Naivas is now the leading supermarket in the country, thwarting other competitors like Quickmart and Carrefour, the French-owned company. The supermarket has come a long way, Naivas first opened in 1990 as a small grocery store in Rongai. Naivas is known for delivering freshness, variety, and affordability to their customers. Naivas Major Accomplishments Over the Years Naivas is keen on taking control of the market gap following the death of Nakumatt, Uchumi and Tuskys.“Our goal is to offer customers new and convenient ways to access their essentials. Given the limited reach of modern retail in the area, the opportunities are vast, and we are dedicated to filling these gaps," Paleske, the Naivas Chief of Strategy said. Currently, Niavas has employed more than 10,000 employees with approximately 100 employees in each branch. Diversification of products offered Apart from the regular products sold in...